Helen Fisher is an anthropology professor and human behavior researcher at the Rutgers University and considered the world’s leading expert on the topic of love. Presently, Fisher is the most referenced scholar in the love research community. In 2005, she was hired by match.com to help structure the chemistry.com pair-matching website using both hormonal-based and personality-based matching techniques. She was one of the main speakers at the 2006 TED (conference).
Helen Fisher’s courageous investigations of romantic love — its evolution, its biochemical foundations and its vital importance to human society — are informing and transforming the way we understand ourselves. Fisher describes love as a universal human drive (stronger than the sex drive; stronger than thirst or hunger; stronger perhaps than the will to live), and her many areas of inquiry shed light on timeless human mysteries, like why we choose one partner over another. Almost unique among scientists, Fisher explores the science of love without losing a sense of romance: Her work frequently invokes poetry, literature and art — along with scientific findings — helping us appreciate our love affair with love itself. In her research, and in books such as Anatomy of Love and 2004’s Why We Love, Fisher looks at questions with real impact on modern life. Her latest research raises serious concerns about the widespread, long-term use of antidepressants, which may undermine our natural process of attachment by tampering with hormone levels in the brain.
Big Bang Bong 