Virginia Postrel on Glamour


I am a very much anti-glamour person. People who know me well, they can swear by the statement. Besides, I have a dead caterpillar between my nose and upper lips (by name of mustache), I am no-way qualified to talk about Glamour. Seriously, I am not interested either. But…

In a recent TED talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour – which she defines as any calculated, carefully polished image designed to impress and persuade.

Virginia Postrel
Virginia Postrel

I must say, she has a very interesting way to look at glamour indeed! She argued, not only Merlin Monroe and racing cars are glamourous, but geekery and steel mills can be glamourous too.

Virginia Postrel looks at culture through the lens of economics, and vice versa — looking for the hidden actors and attitudes that drive us to make the choices we do. She writes frequently for the Atlantic and Forbes, and is the author of several books, including The Substance of Style and The Future and Its Enemies.

Her next book will be about glamour; she’s exploring the topic on the witty blog Deep Glamour. Her own blog, frequently updated and fascinatingly wide-ranging, is the Dynamist.

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